Choose Pure Cider - Cluver & Jack Cider
The majority of cider in the world today bares very little resemblance to traditionally-made cider. Today, most industrial ciders are made from an intensely concentrated apple syrup called COT (which stands for ‘colourless, odourless and tasteless) or a combination of COT and cane sugar.
Consumers are often surprised to learn that some globally famous, big brand industrial ‘ciders’ only use cane sugar – they’ve never used an apple in their “cider”!
In the world’s two biggest cider drinking markets cane sugar is routinely added to COT and municipal water to produce their “cider”. This industrialisation of cider also means aroma, flavour and colour must be added, as well as further cane sugar after fermentation to sweeten the eventual drink. Most big brand ciders have more sugar than normal Coke. COT can come from anywhere in the world, with notable producers in China, the USA and Europe. Big alcoholic businesses have lobbied governments to write legislation that allows this. What they make should not really be called cider in our view.
This cider on the other hand is crafted in small batches from the freshly-pressed juice of hand-picked apples from our estate. The producers are very particular about the apples they use and they love and care for the trees that produce our apples. They use a champagne yeast for the fermentation. This pure cider is crafted to a generations-old family recipe. And if that doesn’t impress you, they even rinse the apples before processing.
It is not surprising therefore that this cider is healthier for you. It also tastes better (which you already know if you are here) and is of much higher quality than industrial cider. An indication of this is the shelf-life of our product which is at least five times longer than industrial cider (i.e 5 years).